Are retailers ignoring their customers? - Retail Gazette
5pm has become less rush hour and more mobile hour, as consumers become a society driven by social media and mobile technology. The retail industry does not escape this cliché, if anything it’s a primary focus in a digital game of rush hour dodge ball.
Julian Sammells, Sales Director UK and Ireland at Eptica, a multichannel and multilingual customer interaction management software specialist, said: “With ecommerce sales breaking the £100bn mark in 2014, digital channels are now central to the s