Corona partners with Spotify for its SunSet Sessions - Retail Gazette

“Looking for a bar that felt like minded” led Mexican beer brand Corona to Hoxton Square Bar and Kitchen, says Steph Okell, Marketing Manager for Corona. SunSet sessions from the lager brand are to be spread across bars in the UK and will include ‘beach themed’ Corona evenings to push drinks in the lead up to Corona's SunSet Festival this summer. The sessions will be spread out as a series of exclusive music events which will take place at set venues that Corona is partnering with. They aim to

Selfie generation ditches Canon for mobile - Retail Gazette

Consumer spending through smartphones and tablets is set to rise to a staggering £53.6bn by 2024, compared to 2014’s figure of £9.7bn according to research from Barclays. The news means that retailers who aren’t creating mobile friendly sites are most likely going to miss out. However, not all retailers are welcoming developments in mobile technology.  Imaging and optical product specialist Canon has today announced a substantial 29% decrease in its first quarter profit – primarily due to snap

LFW: project technology - Retail Gazette

“Gone are the days where stores are the forefront of the marketing stage and mobile devices are used predominantly for text messages and playing snake”, says Matthieu Chouard at RichRelevance, an omnichannel personalisation specialist. This couldn’t more true than at this season’s ‘Fashion Month’, where technology dominated the catwalk. The runway no longer attracts fashion stereotypes, instead technology businesses, financial experts and even politicians are entering the ‘serious’ fashion scen

Retailers celebrate the royal baby boom - Retail Gazette

Celebrity style has always had a huge impact on retailers. From Victoria Beckham’s black and magenta ‘sell-out’mini dress in 2012 to Kate Moss’ $150 leopard Topshop number that sold out within 15 minutes. In recent years celebrity branding has become more regal, following Kate Middleton’s wedding dress frenzy back in 2011. At the time wedding retailers jumped at the opportunity to push the lace trend as consumers yearned for replicas of the gown designed by Sarah Burton. Described as the ‘Kate

Are retailers ignoring their customers? - Retail Gazette

5pm has become less rush hour and more mobile hour, as consumers become a society driven by social media and mobile technology. The retail industry does not escape this cliché, if anything it’s a primary focus in a digital game of rush hour dodge ball. Julian Sammells, Sales Director UK and Ireland at Eptica, a multichannel and multilingual customer interaction management software specialist, said: “With ecommerce sales breaking the £100bn mark in 2014, digital channels are now central to the s

Cereal to Couture - food for thought at LFW - Retail Gazette

London fashion week kicked off Friday, showcasing the consumer trends that are set to make an impact this Spring. February 2015’s event has already highlighted the importance of retailers collaborating for maximum exposure, as shoe stylist Sophia Webster’s ‘freak like me’ Coca Cola designs sashayed down the runway, cleverly mixing consumer goods with art. It comes as no surprise that novelty designs have hit the catwalk, as a nostalgic 90’s grunge has taken over high street stores over the past

Vacancy rates should not make retailers complacent - Retail Gazette

Shop vacancy rates fell to 13% in March, compared to 13.1% in February 2015, according to The Local Data Company, a UK retail location data and insight firm. “These numbers are encouraging and reflect the wider positive news on consumer sentiment and spend. These numbers were last seen back in 2010 so it is a cause for celebration!” Though expansion plans seem to be back on track with stores such as Aldi  planning to open 60 new locations this year, it isn’t all roses for British businesses. O

Customers compete in budget buying games - Retail Gazette

A string of recent ad campaigns have highlighted the importance of customer engagement and the need for retailers to connect with their customers. Jeff Bezos, CEO of Amazon quoted: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better” Coca Cola has turned nostalgic with its ‘What is Happiness’ and ‘Kissed by’ campaigns, advertising its iconic drink through past legends Mari
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